A group of data sheets have common informational elements, such as product name, corporate logo, corporate contact information, body copy, heads and sub heads, diagrams, illustrations, etc. These elements appear consistently and should always be in the same place, at the same size and color. Above is a front and back of a single data sheet. Some elements seen in the above example are logo, blue head, green subhead, a white sub head in the blue color bar, body copy with blue sub sub heads, illustration (screen captures), corpoarte information, etc. The visual consistancy in a group of data sheets works to establish your brand and the customerr feels a sense of professionalism and competance. Scroll down to see how the design organizes the information in a visually consistant format. Below you can see more data sheets from the same company and notice that the elements are the same ,even though the specific content may have changed, i.e. the product name is the same size, same color, same place, but it is a different name. More examples appear in the following pages in this section showing how a consistent look and feel is used in a professional data sheet.
The product name is prominent and yet the corporate id is obvious. Each sheet has a green quote on top and a white sub quote on the left lower side. The body copy and sub heads clearly define the content to be read. In this case the screen captures are large enough so that the customer can read the detail. The design element, the arcs on the left with the green diamond, are pieces of the logo, representing the arcs of discovery. On the back in the top left the product name is repeated. The arcs, in a smaller size, are used as a design element again.